Our Organization



Jacobsen, Harald - President & Chairman

Harald Sorthvit Harald Jacobsen has many years of experience in hotel operations and hospitality leadership. Before taking the lead of hotel chains in Scandinavia, Harald operated several hotels in his native Norway. He was one of the founders of a hotel chain in Scandinavia and had the responsibility as CEO and President.Harald has founded several companies with activities within the hospitality industry. From 2004 he has focused his attention on developing and operating hotels under the global brands within the Marriott portfolio with his partners.



Firing, Rune - Executive Vice President & Member of the Board

Rune F Sorthvit Rune Firing (Siv.øk./MBA) is one of the founders of a hotel chain in Scandinavia together with Harald Jacobsen. He was the CFO and within the management team, Rune was responsible for the development of new projects.
Before entering the hotel business he was working as a management consultant in business development. He is the founder of many companies within sales and marketing and has since 2004 concentrated on development of hotels under the global brands within the Marriott portfolio with his partners.



Jacobsen, Mads - Executive Vice President & Member of the Board

Mads Sorthvit Mads Jacobsen has broad experience in management, sales and marketing. He has had leading roles in several international companies in sales and logistics as Head of Sales and CEO.
With his wide-ranging knowledge in organizational development, training, and quality management, he helped several companies formulate successful sales and business development strategies..
He is one of the founders of the company and since 2004 he has focused on the development and successful positioning of Marriott branded hotels in Scandinavia.



Damm, Per Arne - Member of the Board

Mads SorthvitOver the past 25 years Per Arne Damm has been legal adviser for a large number of Norwegian and international companies. In the period 1990 – 2003 he was international partner in law firms with connections to audit firms, working mainly with tax and corporate issues.
Per Arne Damm joined the law firm Simonsen Vogt Wiig as partner in 2003, where he has generally practiced corporate law. Focus areas are various types of contract law, especially with respect to corporate and company law. Specialized in company establishments, mergers and demergers, due diligence and transactions, and has been involved in distribution and franchise agreements and various types of joint venture agreements.
Per Arne Damm has extensive experience from litigation and dispute resolution. He was admitted to the Supreme Court in 1995 and has experience from arbitration cases.
Per Arne Damm has and has held several directorships in companies within transportation, forwarding agents and in the hotel industry.
Co-founder of Choice Hotels Scandinavia in 1990, chairman 1990-1995 and co-founder of Scandinavian Hospitality Group in 2005.